maurina iannuzzi
creative strategist
meet little miss me
It took me some time to find a career path that seamlessly blends my creative and analytical skills. At JMU, I found my sweet spot in advertising. Applying predictive insights and data-driven research to formulate a marketing strategy excites me. Communicating a captivating message inspires me.
experience
Content Marketing Specialist
Noofah
Fall 2024
Princeton, NJ (Remote)
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Developed cohesive, targeted email marketing campaigns using engagement analytics to refine strategies, achieving a 25% increase in click-through rates.
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Designed visually compelling social media and email marketing assets, boosting user engagement and retention.
Digital Social Media Intern
Assett Commercial Services
7/2024 - 8/2024
West Chester, PA (Remote)
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Designed a social media campaign to drive organic impressions and profile visits on Facebook and LinkedIn.
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Utilized SEO techniques to improve SERP rankings and boost organic click-through rates by 27%.
Design Intern
School of Media Arts & Design
4/2024 - 5/2024
James Madison University
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Developed a creative strategy for SMAD Day 2024 with the slogan 'We've been there' to encourage graduating upperclassmen to connect with alumni, achieving a 10% increase in attendance.
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Designed targeted promotional materials that visually communicated SMAD Day’s shift from a traditional career fair to an informal networking event.
Marketing Intern
Beds and Bars Ltd 06/23 - 07/23
London, England
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Produced SEO-driven blog content that boosted web engagement and improved search rankings among 18-24-year-old travelers, increasing web engagement
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Repositioned the company’s brand manual to align with the values of a new generation of employees and resonate with the core demographic of hostel guests.
education
James Madison Univeristy
August 2021 - December 2024
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B.A. Media Arts and Design -
Creative Advertising Concentration
Minor - Statistics
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Deans List: Fall 2021, Spring 2022, Fall 2022, Summer 2023
skills
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