Assett Commercial Services

Assett Commercial Services is a a family-owned and operated commercial cleaning franchise that consistently delivers efficient, specialized service tailored to their clients needs.

Check Them Out

objective

Increase ad impressions and click-through rates to drive more organic engagement, website traffic, and lead generation.

big idea

Present a tip or fun fact reveals a new, unexpected cleaning task, reinforcing the need for a professional service to tackle the added workload.

deliverables

research

Assett Commercial Services of West Chester

STRENGTHS

WEAKNESS

Established Brand: Being a franchise of a national commercial cleaning service brand gives credibility and recognition.
Family-Owned: The family-owned aspect can convey a sense of trustworthiness and personalized service.

Limited Market Reach: Excludes interested businesses outside of the West Chester service area.
Competition: The commercial cleaning industry is highly competitive, with many other providers offering similar services. Assett Services will need to differentiate itself to stand out.

OPPORTUNITIES

THREATS

Local SEO: By optimizing their website for local search terms, Assett Services can improve its visibility in local search results and attract more local customers.
Content Marketing: Developing and promoting informative content related to commercial cleaning and COVID-19 safety could attract more visitors to the website and establish Assett Services as an authority in the industry.

Work from home: Many businesses have shifted to remote work arrangements which impacts the need for commercial cleaning since employees are working from home.
Economic Uncertainty: Economic downturns or uncertainties could impact businesses' cleaning budgets, potentially reducing demand for cleaning services.

Mark Thompson

Age: 42 / Gender: Male / Occupation: Owner, Thompson Auto Group / Channels: LinkedIn, PA Auto Dealers Facebook Group, Google Search

Pain Points:

Maintaining a clean and hygienic showroom and service area to create a positive impression on customers.
Managing cleaning schedules and services efficiently to minimize disruptions to business operations.
Ensuring compliance with health and safety regulations, especially in light of the COVID-19 pandemic.

How Assett Commercial Services helps solve their problems:

Provides specialized cleaning services for a variety of facilities, including auto dealerships, ensuring a clean and welcoming environment for customers.
Flexible cleaning schedules minimize disruptions to business operations.
Assett's COVID-19 safety protocols reassure customers of a safe shopping and service experience.

Brand Guide & Strategy

Typography: Simple and clean font pairing for readability and professional appeal.
- Heading Font: Bebas Neue.
- Body Font: Montserrat.
Strategic use of hashtags
- At least 3 hashtags per post—one relevant to the business, one relevant to the audience, and one relevant to the post.
Captions should be concise and problem-focused, with calls to action driving user engagement (e.g., "Call for a free quote").

maurina iannuzzi

creative strategist

Assett Commercial Services