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noofah

A "new" type of loofah. Noofah is the only quick-drying, long-lasting, travel-friendly washcloth-loofah hybrid designed for a deep, gentle clean.

objective

To address low purchase frequency, as a Noofah is guaranteed to last year-long.

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big idea

To introduce new reasons to buy and share with past customers through email marketing and social media campaigns.

SWOT Analysis

Noofah

STRENGTHS

WEAKNESS

  • Unique Product Offering

  • Small-Business Appeal

  • Sustainability &Travel-Friendly

  • Low Repeat Purchase Rate

  • More expensive than traditional loofahs

  • Requires Consumer Education

OPPORTUNITIES

THREATS

  • Monthly Soap Subscription

  • Gift Marketing & Seasonal Campaigns

  • Influencer & UGC Marketing

  • Customers may stick to familiar, cheaper options.

  • Copycat Products 

deliverables

Instagram Assets

Shopify Emails

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