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SMAD Day 2024

James Madison University hosts an annual SMAD Day, which allows students to connect with alumni from their major concentration and explore their potential career trajectories.

objective

Encourage current & graduating SMAD students to attend SMAD Day with promotional deliverables to be used before, during, and after the event. 

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big idea

SMAD alumni have been to SMAD Day, too; they have been confused, they have made mistakes, and they've been there.

deliverables

research

SMAD Day

STRENGTHS

WEAKNESS

  • Meaningful connections with potential mentors.

  • Resume & portfolio advice.

  • Panel events with experienced professionals

  • Seen as an intimating  career fair instead of a networking event.

  • Anxiety about future and working life. 
  • Fear of judgement or criticism.

     

OPPORTUNITIES

THREATS

  • Comforting, relatable design to ease anxiety and fears.

  • Competing with other Homecoming weekend events.

  • Option to visit Career Center on their own time. 

Conducted in-person interviews with current student and past SMAD Day attendees. Questions answered what drew them to attend SMAD Day or why they decided to to attend the event.

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brand guide

  • Raleway

    • Should be used for all applications

    • Do not overcrowd layouts, and do not use too many type sizes.

      • Use weight to draw emphasis​

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